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Go on, 'Go Select' the attractions you want to see

Travelers trying to decide which attractions to visit during their summer vacation can now take matters into their own hands. Currently available in San Francisco and five other U.S. locales, the Go Select program from SmartDestinations.com lets users customize their own multiple-attraction admission passes, saving up to 36 percent along the way.

“We were looking for ways to create packages where people could have [attractions] all included without telling them they had to go to this zoo or that museum,” said Cecilia Dahl, the company’s president and co-founder.

The program, which launched in mid-May in Boston, Chicago, New York, San Diego and on the island of Oahu, went live in San Francisco on Tuesday. It offers admission to 27 attractions around the Bay Area, ranging from Angel Island ferry rides to the ZEUM Children’s Museum. As with the other destinations, the more attractions you book, the greater the savings.

For example, adult rates for a roundtrip ferry ride and ZEUM admission total $24.50 if purchased separately. With Go Select, the total is $20.77, a 15-percent savings. Add the California Academy of Sciences, a tour of AT&T Park and admission to the Aquarium of the Bay and the $86.40 you’d pay in separate admission fees drops 20 percent, to $68.82.

Upcoming destinations include Los Angeles (June 21), Seattle (June 28) and Orlando (July 26). A “Blue Ridge” pass covering attractions in and around Asheville, N.C., will launch July 19.

According to Dahl, Go Select is also the first attraction-pass program that allows users to print their passes at home, rather than order a card. Travelers can also choose to receive their passes as barcodes on their web-enabled mobile devices, which can then be scanned via company-provided readers at the attractions they’ve selected.

“People want to personalize their travel, they want it easy and they want to save,” she said.

 Rob Lovitt is a longtime travel writer who still believes the journey is as important as the destination. Follow him on Twitter.